Louisville star guard Hailey Van Lith

One of the benefits of tracking social-media follower counts and growth rates for nine different sports (and counting) is the ability to compare follower-count growth across different sports.

In April, we’ll take a deeper look at growth amongst players who are set to be the first-round NFL draft picks.

But with the Final Four upon us for both men’s and women’s college basketball, let’s use our lists of men’s and women’s college basketball players’ social-media accounts, follower counts and growth rates to analyze the players who have had the most growth, on all three platforms we track, in the month of March — when both sports draw the most attention each year.

The social-media platform in parenthesis is the one in which the athlete saw the majority of its growth.

20. Kaylee Sticker (Samford, WBB, TikTok)

19. Oscar Tshiebwe (Kentucky, MBB, Instagram)

18. Deja Kelly (North Carolina, WBB, Instagram)

17. Hanna Cavinder (Fresno State, WBB, Instagram)

16. Haley Cavinder (Fresno State, WBB, Instagram)

15. Jaylin Williams (Arkansas, MBB, Instagram)

14. Miller Kopp (Indiana, MBB, TikTok)

13. Drew Timme (Gonzaga, MBB, Instagram)

12. Bennedict Mathurin (Arizona, MBB, Instagram)

11. Jaylin Williams (Auburn, MBB, TikTok)

10. AJ Griffin (Duke, MBB, TikTok)

9. Kofi Cockburn (Illinois, MBB, Instagram)

8. Hailey Van Lith (Louisville, WBB, Instagram)

7. Paige Bueckers (UCONN, WBB, Instagram)

6. Armando Bacot (North Carolina, MBB, Instagram)

5. Brady Manek (North Carolina, MBB, Instagram)

4. Shareef O’Neal (LSU, MBB, Instagram)

3. Caitlin Clark (Iowa, WBB, Instagram)

2. Paolo Banchero (Duke, MBB, Instagram)

1. Scotty Pippen Jr. (Vanderbilt, MBB, Instagram)


The exact figures can be found in the individual databases — along with follower counts and growth rates, updated every two weeks. All of our databases are up-to-date as of March 30th. They include emails pulled from athletes’ Instagram pages.

Samples of our databases are available upon request. We’re also in the process of listing individual sections of lists for sale — Instagram-only for the men’s basketball database, for instance. If you’re interested, shoot us an email.

Categories: Blog